1. Take Advantage of The Atlanta Science Festival Portal
Need a logo, template or approved event details? Check out the updated ASF portal, an online resource library with all of the tools partners and sponsors will need to promote the Festival. Here’s the link: http://www.atlantasciencefestival.org/pr-tools
2. Start an Internal Dialogue
Your colleagues on the programming side have been busy collaborating over the past few months. Now is an excellent time to regroup internally to talk about what’s planned and how you can work with the other PR team members to promote it. Any information we have on programs is available for you to review via the ASF Portal.
3. Leverage the ASF Communications Guidebook
So what is the Atlanta Science Festival anyway? We have developed a Communications Guidebook to help you spread the word about this event. It’s a great resource to get the conversation started and to illustrate the collaborative and engaging programs taking place across Atlanta! You can find the following information in the Guidebook:
- Talking Points
- Communications Requirements
- Social Media
- Newsletter Copy
- Distribution Lists
- Contact Info
4. Post ASF Press Releases in Your Press Room and Share with Contacts
On August 6, the Festival put out the first in a series of regular press releases with information about the 2015 event. It was distributed regionally by our PR team as well as via PRWeb, but there are media that you interact with every day that we want to make sure have this on their radar. Please post our releases in your online pressroom, include in press kits and incorporate in any other routine outreach you’re planning over the next few months.
The Festival’s Online Press Room will always contain the most-recent releases and advisories: http://www.atlantasciencefestival.org/press-room
5. Engage on Social Media – Facebook, Twitter and Instagram
We’re very active online, constantly cultivating and engaging thousands of fans and followers. We update our accounts to ensure that we’re connected to all of our partners and sponsors. However, there are some things you can do now:
- Are you/your organization on Facebook – and are we one of your page favorites? https://www.facebook.com/AtlantaScienceFestival
- Are you following us on Twitter? https://twitter.com/ATLSciFest
- Do you follow us on Instagram? Find us at http://instagram.com/atlscifest
- Our hashtags are #ASF15 and #AtlSciFest
- Have an idea of something you want shared? Send your thoughts for it to Sara Wakefield at Carabiner Communications, firstname.lastname@example.org, 678-566-3144
6. Tell Your Members and Employees
Here’s a blurb you can easily customize for upcoming newsletters to members and employees – and even Field Trip Guides or other materials you’re sending to school groups:
(Your organization name) will be part of an innovative eight-day initiative to celebrate the region’s strengths in science and technology. Known as the Atlanta Science Festival and involving more than 100 other partner organizations, the event includes an extensive line-up of mostly-free programs designed to inspire the next generation of scientists and spark discussion. It kicks off March 21 followed by more than 100 events at institutions like ours across Atlanta then culminates with a free interactive Exploration Expo on March 28 at Centennial Olympic Park. The Festival is produced by a collaboration of science, cultural, and educational institutions, led by Emory University, Georgia Institute of Technology and the Metro Atlanta Chamber. For more information, call (770) 322-4992 or visit AtlantaScienceFestival.org. You can also connect with the Festival on Facebook at AtlantaScienceFestival, on Twitter at @ATLSciFest, and on Instagram at @atlscifest.
7. Include Information on Email Signatures
You send lots and lots of email. Here’s a tag for your signature line that will also help update your colleagues about the upcoming Festival:
We’re part of the Atlanta Science Festival, a celebration of local science and technology, March 21-28, 2015. Curious? Learn more at AtlantaScienceFestival.org.